Despite humble beginnings and barely being out of his teenage years, Gerard Heineken was determined to brew the best beer imaginable. That same entrepreneurial, pioneering spirit ensured that long after he achieved that goal, the beer has continued to reach ever-greater numbers of people around the world.
The Heineken® brand has also benefited from their vast global footprint of the HEINEKEN Company. They're able to draw on a level of brewing excellence, brand-building expertise and consumer trend forecasting that is unmatched in their industry.
