At PERRIER®, it has always been driven by an “extreme thirst for life”, which forms the cornerstone of our communication. Today, that passion is inspiring them to address one of the biggest challenges our societies are currently facing: global warming.
By breathing fresh life into their long-established signature, “de l’eau, de l’air, la vie”, their new campaign also underscores their commitment to build a more sustainable world: pledging to safeguard the quality of our water and air is also a pledge to safeguard life itself.
